The Napoleon adventure started 40 years ago. Since then the company has grown to become a full-fledged online entertainment company. Napoleon Sports & Casino was created in 2009. Two years later, in 2011, the online Napoleongames platform was launched. Today, Napoleon Sports & Casino is the market leader in Belgium.
Superbet – Majority shareholder of Napoleon Group since 2021
Superbet is a pan-European sports betting and gaming operator founded in 2008, with offices in Romania, the UK, Poland, Austria, Croatia, Serbia, Cyprus, and Malta. The group is led by an experienced and international team with significant industry experience. The Superbet team now consists of more than 4,000 people who are the major driving forces behind its success. Superbet has the ambition to become a leading global operator. This vision attracted a strategic investment from Blackstone Group, the world’s largest private equity fund.
Johnny Hartnett, CEO of Superbet, on the acquisition: “Napoleon’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan. We’re really looking forward to welcome a hugely experienced and talented team to the Superbet family.”
Waterland – Former majority shareholder of Napoleon Group.
Waterland is an independent private equity investment group that supports entrepreneurs in realizing their growth ambitions. With substantial financial resources and committed industry expertise, Waterland enables its portfolio companies to achieve accelerated growth both organically and through acquisitions.
Waterland acts as an active shareholder in its portfolio companies, playing a key role in their strategic and operational development, growth and performance. With its experienced, entrepreneurial investment team, Waterland helps ambitious entrepreneurs and businesses to consolidate their market position. To date, Waterland has invested in over 700 companies.