The Napoleon adventure started 40 years ago. Since then the company has grown to become a full-fledged online entertainment company. Napoleon Sports & Casino was created in 2009. Two years later, in 2011, the online Napoleongames platform was launched. Today, Napoleon Sports & Casino is the market leader in Belgium.
Superbet, principal stakeholder of the Napoleon Group since 2021
Superbet Group is a pan-European operator in all areas of games of chance and was founded in 2008. Superbet has offices in Romania, the United Kingdom, Poland, Austria, Croatia, Serbia, Cyprus and Malta. Superbet’s team consists of more than 4,000 people who are the main drivers of its success. Superbet can count on a strategic investment from the world’s largest private equity fund, Blackstone Group.
Johnny Hartnett, CEO of Superbet, on the acquisition: “Napoleon’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan. We’re really looking forward to welcome a hugely experienced and talented team to the Superbet family.”
Waterland – Former majority shareholder of Napoleon Group.
Waterland is an independent private equity investment group that supports entrepreneurs in realizing their growth ambitions. With substantial financial resources and committed industry expertise, Waterland enables its portfolio companies to achieve accelerated growth both organically and through acquisitions.
Waterland acts as an active shareholder in its portfolio companies, playing a key role in their strategic and operational development, growth and performance. With its experienced, entrepreneurial investment team, Waterland helps ambitious entrepreneurs and businesses to consolidate their market position. To date, Waterland has invested in over 700 companies.