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All-in on Talent: HR Professionals Behind the Scenes at Napoleon Sports & Casino

Date: 15 April 2025

đź‘€ An exclusive glimpse into the world of hospitality, regulation, and employer branding

Last Thursday, Napoleon Sports & Casino welcomed the young HR professionals from #ZigZagHR NXT for an exclusive behind-the-scenes experience at our iconic Grand Casino Knokke. The group enjoyed not only a unique tour but also an in-depth look at how we, as an organisation, approach challenges related to talent, legislation, and company culture.

🎲 Working in a Unique Sector

The casino world is unfamiliar territory for many. Yet it’s a sector that runs seven days a week, twenty hours a day, and where finding niche talent is a constant challenge. Add to that a landscape of complex and ever-changing regulations, and you’ve got a particularly demanding HR environment.

Casino Director Thomas Van Cromphout guided the group through the daily operations of the casino. While gaming tables are the same everywhere, the difference lies in the experience. And at Napoleon, that experience is all about hospitality. How do you create an exceptional atmosphere for your customers while building a motivating workplace for your team? That was just one of many inspiring questions explored during the visit.

đź’Ľ HR: Trust, Freedom, and Responsibility

Alongside the tour, visitors also got a clear view of the HR approach at Napoleon Sports & Casino. Sara De Coster, Head of HR Belgium, explained how we build a strong company culture as the foundation of our employer brand. Trust and freedom are central, but they go hand in hand with responsibility and high expectations.

♠️ “In HR, just like in a casino, it’s all about playing your cards right.”

This balance between autonomy and ambition is at the heart of our work hard, play hard mindset. It’s a culture that challenges, motivates, and connects people, and one that empowers us to make a real difference as a team.

🤝 An Inspiring Collaboration with #ZigZagHR NXT

For the members of ZigZagHR NXT, this visit was more than just a look behind the scenes: it was an inspiring dive into a world where HR and hospitality go hand in hand. A world where flexibility, emotional intelligence, and strategic thinking are essential to thrive.

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